《我要逆风去》为何开播受关注 主创披露创作细节

时间：2023-11-22 04:59:09阅读：2057次
今年“双十一”引发不少话题，传统品牌如何创新，要不要拥抱互联网，线下和线上如何平衡？30日开播的电视剧《我要逆风去》，就讲述了在“互联网+”经济趋势下，
我要逆风去
  • 我要逆风去
  • 言情 爱情
  • 龚俊 钟楚曦 吴宣仪 高至霆 魏哲鸣 张晨光 温峥嵘 刘佩琦
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今年“双十一”引发不少话题，传统品牌如何创新，要不要拥抱互联网，线下和线上如何平衡？

30日开播的电视剧《我要逆风去》，就讲述了在“互联网+”经济趋势下，国产品牌如何成功创新突围的故事。

该剧开播后引发热议，有网友夸赞题材带感，投资人和创业者的组合有种拉扯感，也有网友直言，相比纯爱甜宠剧，更喜欢看男女主搞事业。

年轻演员+老戏骨

戏里戏外皆传承

《我要逆风去》由龚俊 、钟楚曦 、吴宣仪 、高至霆 领衔主演，魏哲鸣 、张晨光 、温峥嵘 、刘佩琦 特别主演。剧中还有王姬 、高曙光 、方芳 、李宝安等“老戏骨”加盟。年轻演员+老戏骨的组合，让这部剧戏里戏外都有传承的感觉。

对于为何选择这样的演员阵容，出品方恒星引力影视传媒在接受采访时直言，龚俊和徐斯有一些相像的特质，他们都对自己的职业规划有着清晰的想法，在工作的过程中也会认真对待、做足准备。

而钟楚曦的性格和江湖很像，都很活泼、开朗、外向，并且能给身边的人打鸡血、传递能量。同时钟楚曦在很多戏份的拿捏上有自己的见解和充满惊喜的即兴发挥。

但是，吴宣仪本人性格就和向朝阳反差很大，现实生活中她活泼开朗，到哪里都会传递欢乐；情绪比较内敛的向朝阳对她来说是个新鲜的挑战。高至霆则非常擅长饰演杨简这一人设，与角色契合度很高。


海报

原著作者亲自改编

讲述创作背后故事

剧中，钟楚曦饰演的江湖一直生活在服装集团董事长父亲的爱护和光环下，但岂料父亲因投资失误导致上市集团分崩离析并猝死。一夜之间，江湖的生活从云端跌入谷底。在碰到龚俊饰演的投资人徐斯后，江湖决意逆风奋起，重振父亲一手打造的品牌。

对于为何选择这样的题材，编剧兼原著作者未再告诉记者，小说创作于2009年，自己在当时的工作环境中，经历和旁观了好几个老国牌电商化年轻化的过程，萌生了写一个老的国牌在新的经济背景下，被年轻人继承和创新的故事。

不过，未再也提到，原小说讲述的时代背景，已经不太适合当下的影视化表达了，“在这十多年里，我国电商行业发展越来越快，也越来越多元化，也有不少老国牌，如当年我所期待的那样，通过电商渠道重新焕发光彩，成为中国新一代年轻人心目中的潮牌、名牌，这其中产生了很多这十年里，我也搜集到更戏剧化的素材。在我自己经历和接触过的一些民族企业，它们在‘互联网+’的经济大趋势下的求新求变，几乎都是站在顺应时代发展的基础上进行传承和创新，来完成企业的转型。”

因此，未再在编剧时，将原小说中的时代背景往后平移了十年，调整到当下，这样就可以在剧本中增加更多当下观众耳熟能详的故事元素。

从谈恋爱到搞事业

职场剧需要新抓手

如今，现实题材越发受到网友追捧。对于职场剧，相比甜宠，观众更希望看到真实的逆风拼搏搞事业。

为了更加真实呈现生产一线的真实流程、场景，《我要逆风去》剧组实景搭建工厂，采用鞋类、服装类真实机器作为道具。剧集开头女主江湖运用直播打擂，实现销量的暴涨，也还原了当下国产品牌如何打开知名度的方式。

编剧未再和搭档秦文在正式写作剧本前，也走访了不少国内鞋企、国内网红品牌、MCN机构、服装鞋帽加工厂、投行乃至一些小型投资机构等，和这些企业的品牌、产品相关负责人、甚至包括一些创始人做过很深入的沟通，搜集了不少素材，最后在剧本里构建出一个相对落地和真实的贯穿资金、研发、生产、营销、销售的产业链背景。

虽然《我要逆风去》刚开播，后续剧情会如何走向尚不得而知，但可以肯定的是，传递积极正向情感的影视剧，一定会被观众接纳。生活虽然不能尽如人意，但只要有剧中的拼搏精神，最终会给那些抱持理想、不会退缩、善待自己和他人的人以正向回馈。

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